New Betting Sites UK 2026 Best New Bookmakers Ranked

Official shirt sponsors of Aston Villa, they also offer betting on FIFA esports tournaments, such as the FIFAe World Cup and UEFA eChampions League. As well as regular weekend games, betting extends to College Football, the NFL Draft and an impressive range of Super Bowl specials and novelty offers. Their NFL markets include moneyline, point spreads, period betting and player props such as touchdowns and sacks, plus passing, rushing and receiving yards. BetMGM excels in American football betting, with generous NFL odds boost specials throughout the season and handy NFL Bet Builder functionality. Bet365 also sets the benchmark for golf betting, with regular golf bet boosts and a vast range of markets, including player specials and 18-hole match-ups. Their rugby league and rugby union markets include handicap betting, total points (over/under), and a variety of player performance and tryscorer options.

Horse Racing Betting Sites: Where to Bet in the UK

Along with regular top leagues and tournaments, Betfair does a great job of offering less popular leagues and football tournaments too, with everything from South America to regional Australian leagues covered. We are committed to offering safe ways of punting online, as long as it is done in moderation. We have ranked and reviewed the the bookmakers that we believe are among the best to ever do it. The best betting site in the UK that came on top is Bet365, as rated by our team of reviewers at Bookies Bonuses. In addition, the team is in constant contact with the bookies, so they email us when they change their offers. The bookie does lack on the livestreaming side of things, as livestreams are rare, even for esports games.

Both deliver Best Odds Guaranteed, competitive each-way terms, and reliable live streaming with no minimum bet requirements to access the feed. For dedicated horse racing punters in the UK, William Hill and Paddy Power stand as the clear leaders in 2026. Betfred and William Hill integrate detailed form guides and speed ratings directly in their betting interfaces, helping punters make more informed decisions.

Welcome Offers and Promotions

LeoVegas is quite a popular betting site in the UK and abroad alike. There is also the fact that some niche sports haven’t received the love they deserve, as markets for those are limited to ‘winner’ only. For instance, while I appreciate the UK focus, a bit of diversification into Spinfin live betting foreign markets would be nice for when football is dry within the homeland.

They cover over 200 leagues worldwide with hundreds of markets per match — from Asian handicaps and corners to player specials and bet builders. Some bookmakers specialise in certain sports more than others. Originally an esports-focused platform, Midnite has expanded into a full-service sportsbook with one of the best welcome offers on the market — Get £30 When You Bet £10. Their Double Delight and Hat-trick Heaven promotions on football are unique to Betfred and offer exceptional value. Known as “The Bonus King,” Betfred delivers frequent promotions and boosted odds throughout the week.

All top UK bookmakers have iOS and Android apps in 2026. Register, enter any bonus code, deposit the qualifying amount (usually £10), place your qualifying bet if required. Free bets usually expire within 7–30 days. A free bet is a promotional credit that lets you place bets without using your own money.

Their Bet £10 Get £10 Free Bet offer has minimal restrictions, and withdrawals are processed within 24 hours — a standout feature among newer sites. True to its name, Quickbet delivers the fastest bet placement experience we have tested. 247Bet offers a 100% up to £50 Match Bonus that doubles your first deposit, providing excellent starting value. The platform is modern, fast, and designed for mobile-first betting.

• LeoVegas is quite a popular betting site in the UK and abroad alike.
• The minute it becomes a way to survive financially or an attempt to pay back debts, it is time to reassess your betting habits.
• To spot cash out markets, look for the green cash out symbol, or visit the help and support centre to see precisely which bets you can cash out early on.

Understanding just some of these will likely make finding your bets more exciting and can often make your betting more profitable. It may be around big events when their mates are, to add excitement when watching sports, they may be professionals or they may even be insiders betting when they’re not supposed to be. Another reason you may miss out on a sign-up offer is if you already have an account with that betting site or a betting site owned by the same parent company. Some bonuses require you to opt in by ticking a box when signing up while others, like the Rhino Bet sign-up offer are only available to Bookies Bonuses users – be sure to watch out for these requirements when signing up. You can always check your active bonuses in the Account section of your profile, here it will also show relevant bonus conditions like expiry time, minimum odds, or any wagering requirements.

Betway’s in-play betting is fast and reliable, with live statistics and match trackers built into the interface. The sportsbook covers all the sports you would expect with a particular focus on football and horse racing. They cover all major UK sports with a particular strength in football and horse racing. With a growing range of in-play markets and regular promotions for existing customers, 247Bet is a bookmaker on the rise. For smart UK punters, finding the best greyhound betting sites can be crucial.

Options extend beyond match winner to include top run-scorer, top wicket-taker, most sixes, over/under runs, player performance bets and match specials. Regular cricket price boosts are available, along with a daily Odds Boost token and a broad selection of in-running betting markets on most matches. BoyleSports is our recommendation for darts betting, thanks to its darts-focused promotions, supported by its sponsorship of the PDC World Grand Prix. Our highest-rated UK betting site has a time-sensitive welcome bonus available right now.

This step ensures reddit only eligible users access gambling services. If a bookmaker improves its service, it can move up the rankings, or vice-versa if it goes the other way. At Gambling.com, we’ve been helping bettors make informed choices since 2006.